CHOUX BUNS · ÉCLAIRS · LITTLE CELEBRATIONSA franchise-only retail concept
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Ring-shaped choux pastries filled with cream and topped with almond slices and powdered sugar

WELCOME TO THE WORLD OF CHOUX

A little choux.
A lasting feeling.

Golden shells. Soft centres.
A lovely reason to pause.

Step into the collection
ONE PASTRY FAMILY. ENDLESS LITTLE MOMENTS.FIND YOUR FAVOURITE ↓PHOTOGRAPHY / COLLECTION INSPIRATION

SMALL PASTRY. A WHOLE POINT OF VIEW.

Not every moment
needs an occasion.
Some just need choux.

There is a particular pleasure in something small and beautifully considered. A golden shell, a generous centre, a finish that draws you a little closer.

Our specialist world stays within the choux family. Rounded buns, elegant éclairs and collections to share, each with a different kind of character.

The idea behind Choux

THE TASTING ROOM / THREE WAYS INTO CHOUX

What takes
your fancy?

Begin with a shape. Follow a flavour direction. Keep a few favourites for a conversation with the team.

Cream-filled choux pastries dusted with powdered sugar on a serving tray
ILLUSTRATIVE PHOTOGRAPHY / EXPLORE THE AVAILABLE COLLECTION DIRECTLY
01Rounded. Golden. Generous.The choux bun

Cream-led, pistachio-inspired and chocolate-led ideas in a compact, rounded form.

Explore choux buns
02An elegant line of indulgence.The éclair

A longer silhouette, with chocolate-forward and caramel-inspired directions.

Explore éclairs
03A little more to share.The gathering

A celebration-inspired direction for a personal gift or the pleasure of a shared table.

Explore collections

Collection directions, with independent inspiration photography. Product, ingredients, price and availability are confirmed directly before an order is agreed.

See all six directions

THE CHOUX WAY

The pleasure
is in the
contrast.

Look a little closer
Hands coating choux pastry with chocolate in a kitchen
A MOMENT OF INDULGENCE / INSPIRATION PHOTOGRAPHY
01

The shell

A shape with character. The first impression, before the softer centre.

02

The centre

A cream-led idea, a chocolate mood or a gentler nutty direction.

03

The finish

The final detail that belongs to the whole pastry.

GIVE A LITTLE. GATHER A LITTLE.

Good company.
Lovely reasons.

A small stack of golden profiteroles on a glass serving plate
CHOUX / COLLECTION INSPIRATION
01 / A PERSONAL GESTURE

For someone.
Just because.

A thank-you, a small surprise or a thoughtful afternoon gift. Tell us the mood and the collection that caught your eye.

Find your reason
02 / A SHARED TABLE

For the pleasure
of being together.

Begin with the occasion, city, date and approximate numbers. The team will discuss the actual collection and arrangements.

Plan the conversation
FROM A FIRST LOOK TO A GOOD CONVERSATION

A few favourites.
One thoughtful enquiry.

  1. Explore

    Read the collection direction and choose what you would like to discuss.

  2. Keep

    Add favourites and adjust your preferred quantities in this browser.

  3. Discuss

    Review your email draft, then send it from your own email application.

Open your enquiry selection
CHOUX / THE RETAIL AMBITIONA FRANCHISE-ONLY OUTLET MODEL

A FOCUSED CONCEPT. A SHARED AMBITION.

A little Choux.
In your city.

A specialist collection and a considered retail experience. Introduce your city, your background and the setting you have in mind.

Read the partnership prospectus

THE DETAILS MAKE THE DIFFERENCE

Before the
first bite.

Ingredients & dietary questionsCollection, gifting & availabilitySomething else on your mind?

SAVE A LITTLE ROOM.

For the moment.
For the pleasure.

Explore your kind of choux Have something in mind?